Important Posts
ON COPYWRITING AND THINKING
Crows and Copywriting – why fewer is better
Positioning, Concepts, and Copywriting – how to position your product or brand
Inspiration: Laying Out the Welcome Mat – how to set the stage for a bolt from the blue (part 1)
Tips for Inspiration - how to set the stage for inspiration (part 2)
READINGS
Recommended Reading for Copywriters
Ayn Rand, Introduction to Objectivist Epistemology – review at end of Inspiration: Laying Out the Welcome Mat
